Data. AI. Creativity. Engineering stories to shape the future.
Bring your story to life!
Data. AI. Creativity. Engineering stories to shape the future.
Bring your story to life!
Bring your story to life!
Bring your story to life!

Hi, I’m Geoffrey, a BI & Insights Analyst with experience delivering decision-focused analytics, dashboards, and predictive insights that drive measurable business impact. I have experience across healthcare, non-profit, education, and digital organisations, partnering with senior stakeholders to define KPIs, replace siloed Excel reporting, and embed scalable, self-service BI solutions.
My career spans two worlds. In data I’ve built dashboards and predictive models at places like the London School of Economics and for Médecins Sans Frontières; while I am also involved in producing content for brands like the BBC and major online creators such as KSi and the Sidemen.
I’m driven by Ai and tech alongside visualising analytics not just to crunch numbers, but to inspire creativity and innovation while connecting data with the human side of storytelling!

· Business Intelligence & Visualisation: Power BI, Tableau/ Salesforce, dashboard design, KPI frameworks, executive reporting
· Data Analysis & Modelling:SQL, Python, R, predictive modelling, clustering, NLP & sentiment analysis
· Data Pipelines & Transformation:Data cleaning, multi-source integration, repeatable reporting pipelines, Excel-to-BI migration
· Business & Stakeholder Engagement: KPI definition, requirements gathering, insight playbacks, decision support
· Analytics Enablement: Documentation, training materials, workshops, data literacy support
· Emerging Analytics & AI:LLM tooling (OpenAI, Gemini, Anthropic, Copilot), AI-assisted analysis, automation of insight workflows

I was recently selected by the London School of Economics Career Accelerator Programme, applying advanced analytics using Python, R, SQL, Excel, Power Bi and Tableau to understand real-world data challenges for the likes of the NHS and Médecins Sans Frontières.
I am constantly helping organisations harness technology to make decisions that are as meaningful as they are measurable!
Data Analytics and Visualisation Lead
Work for Escape to the Country and Celebrity Escape to the Country.
Work for BBC's Inside the Factory .
Work on various KSI and Sidemen productions creating content for youtube