About
Hi, I’m Geoff, a Data Analyst and AI consultant with experience delivering decision-focused analytics, dashboards, and predictive insights that drive measurable business impact. My analytics career began in 2024 at the London School of Economics (LSE) following 20+ years in creative and technical roles for clients like the BBC, Freemantle and KSI.
Recent analytic work has seen the building of dashboards and predictive models for Médecins Sans Frontières alongside a number of projects at LSE. I recently began taking on music industry analytics projects and am currently consulting with independent labels and artists to improve insights and utilisation of data as well as building an AI startup.
I am driven by technology and machine learning alongside visualising analytics not just to crunch numbers, but to inspire creativity and innovation while connecting data with the human side of storytelling!
Experience and Key Skills
· Business Intelligence & Visualisation: Power BI, Tableau/ Salesforce, dashboard design, KPI frameworks & executive reporting.
· Data Analysis & Modelling: SQL, Python, R, predictive modelling, clustering, NLP & sentiment analysis.
· Data Pipelines & Transformation: Data cleaning, multi-source integration, repeatable reporting pipelines & Excel-to-BI migration.
· Business & Stakeholder Engagement: KPI definition, requirements gathering, insight playbacks & decision support.
· Analytics Enablement: Documentation, training materials, workshops, & data literacy support.
· Emerging Analytics & AI: LLM tooling (OpenAI, Gemini, Anthropic, Copilot), AI-assisted analysis & automation of insight workflows.
London School of Economics and Porfoliio
I was recently selected by the London School of Economics Career Accelerator Programme to develop my career in Data Analytics and AI. This program has enabled me to work on applying advanced analytics and modeling using Python, R, SQL, Excel, Power Bi and Tableau working with real-world challenges like harnessing NHS GP data and exploring dashboard design for Médecins Sans Frontières with Power BI.
My current data work in 2026 for the music industry has seen me exploring a rapidly changing online market while exploring the capabilities of Big Query and Snowflake in consultation on some very exciting new label and artist analytics projects.
I always harness technology to enable organisations to make decisions that are as meaningful as they are measurable!